A new online video attempts to demonstrate how smoking causes a slow and steady rotting of internal organs by showing a man spitting out sticky blood and stomach lining whilst puffing on a cigarette. The ad, part of a £2m campaign, follows PHE commissioned research that found significantly higher rates of bone, brain, teeth and eye damage among smokers.
Roll-ups are featured in an attempt to debunk the myth that they are not as unhealthy as cigarettes.
The ad is the third New Year push since PHE and before it the Department of Health returned to shock ads to encourage smokers to Read full story ›
Source: Marketing Week
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