By John Glenday

Gravity Road, the entertainment start-up, has appointed Leo Burnett’s Katie Lee to serve as its first managing director and partner, following a number of new business wins which has seen the fledgling firm grow to a team of 50.

Lee will be tasked with securing further work alongside fellow appointee Pete Connolly from Goodby, Silverstein & Partners, who will lead the agency’s creative development.

Lee said: “This industry is changing beyond recognition and the task ahead for both agencies and clients is an incredibly complex one. Gravity Road is an entirely new breed of agency built for the future. I am really Read full story ›

Source: The Drum