By Mairi Clark

A digital revamp done over the space of three years with Great Western Railways has seen ORM, the agency behind the online work, win it Best Business Transformation at the UK Digital Experience Awards 2015.

ORM developed a strategic approach and three-year roadmap for digital change with GWR, working closely with stakeholders in workshops, interviews, co-creation exercises and customers to provide the mandate for change.

The agency identified the business challenges and customer needs that the train operator needed to address, from battling disruption through the website to a specific strategy focused around inspirational content for the West.

GWR’s digital platform was re-architected Read full story ›

Source: The Drum