By Audrey Kemp
Once the most advertised whiskey in the world, Green River Distilling Co. makes its long-awaited return to national advertising with work that nods to its storied past alongside a spectral ambassador.
Some spirits never fade. Green River Distilling Co., the 10th oldest licensed distillery in Kentucky, is launching its first national campaign in more than 100 years, marking a historic return to advertising.
The new campaign, ‘Raise Your Spirits,’ created by Forsman & Bodenfors, blends humor, history and a touch of the supernatural with the introduction of G.R., the Ghost of Green River, as the brand’s unlikely spokesperson.
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Source: The Drum
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