By John McCarthy

Grey and WildAid are set to live stream the biggest ever cremation of ivory in history in an attempt to shrink its most lucrative market, China.

On Saturday (30 April), the campaign will see towers of seized ivory cremated via both Periscope and Chinese app WeChat. Furthermore, It will be displayed every 15 minutes on a digital billboard on the side of the Bund Building (pictured).

Looking to collapse demand for ivory in China, by far its largest market, the campaign will be pushed through social channels using @wildaid and #JoinTheHerd

The campaign launched on Chinese New Year with Grey claiming Read full story ›

Source: The Drum