Greyhound Lines has undergone a digital transformation to get people to travel on its buses more often as well as attract new customers.
The intercity bus service, which is a US subsidiary of Scotland-based FirstGroup, worked with Realise on the work and tasked the agency’s UK and US teams to define the digital strategy, starting with an overhaul of Greyhound’s corporate website.
Featuring a modern design, simple navigation and rich content, the refreshed site helps customers find the best fares, book more easily, and check out travel tips and suggestions for their next trip.
The 100 year-old company wants to grow Read full story ›
Source: The Drum
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