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Grounded brands: can you still be relevant when your brand goes to zero?

on May 6, 2020 | 0 comments

By Keith Timimi

2020 rolled in like most years before it, with me on a plane.

Between work and holidays, the second half of 2019 had felt like I was away more than I was home. We flew home on New Year’s Day having spent the holidays with my parents. I had no idea at the time that it might be both my first and last flight of the year. All the 50th birth-year celebration plans – parties in Ibiza, Olympics in Japan – blown away like leaves in a monsoon wind.

Overnight, my relationships with a host of organisations went to zero., particularly Read full story ›

Source: The Drum