Media investment agency GroupM is hoping to help its clients to move past the recent Google brand safety furore and is working with social video analytics company OpenSlate to enhance brand safety on YouTube media buys.
GroupM will work with the company to take advantage of the data it holds about all ad-supported content on YouTube. OpenSlate’s data platform scores YouTube content for quality and brand safety, and provides advertisers with contextual insights.
The deal comes after GroupM confirmed to The Drum earlier this month that it was not advising clients to axe spend, but is instead urging them to Read full story ›
Source: The Drum
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