WPP’s GroupM predicts that UK adspend will grow seven per cent year-on-year in 2016, as employment rates there continue to rise, with online media driving the growth, albeit at a slower pace.
Total UK adspend will hit £17bn next year, with the media group raising its 2016 outlook by two points (from five to seven per cent), meaning that if its forecasts prove accurate, 2016 will mark the fifth straight year in which UK adspend has outpaced the gross domestic product (GDP) growth of the country.
GroupM has accredited the growth to continued increases in employment rates, with a growth in Read full story ›
Source: The Drum
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