Guinness is betting big on Instagram video for the latest iteration of its ‘Made of More’ campaign and will become the first brand to run a 60-second video on the social platform in the UK and Ireland.
The ad, which is filmed in black and white, takes viewers back to 1930s’ New York and tells the story of John Hammond, a white jazz enthusiast who was born in turn-of-the-century Manhattan before the civil rights movement.
Despite the fact black and white musicians rarely played together at the time and many music venues permitted white audiences only, Hammond travelled the clubs and Read full story ›
Source: The Drum
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