By Shawn Lim

As consumers settle in to working-out at home, The Drum speaks to gym brand Fitness First on how it adapted to keep its members engaged.

At the height of the Covid-19 pandemic last year, work wasn’t the only thing Singaporeans brought home with them. With gyms shut during circuit breaker measures, many began working out at home amid hybrid home office set-ups.

And even though restrictions are gradually being lifted in Singapore, which has entered Phase 3 of its coronavirus response, fewer fitness enthusiasts have returned to gyms. Fitness chain Fitness First has seen a drop in check-ins to its clubs in Read full story ›

Source: The Drum