By Danielle Gibson

Habitat has faced challenges over the past decade that would have been insurmountable for many brands. But, with the backing of Sainsbury’s, the furniture retailer’s marketing boss tells The Drum she’s hopeful for its continued revival as it plots a new ad campaign.

“Seven years ago the general perception was that Habitat had become overpriced and veered away from its original purpose of creating democratic, original design. The brand became perceived by customers and Habitat fans as unobtainable and this ultimately was part of the cause that led to its resulting administration,” Jocelyn Dowden, head of marketing at Habitat recently told Read full story ›

Source: The Drum