By John Glenday

A YouGov survey of public sentiment toward British media has exposed a significant new faultline with half of those quizzed expressing concern at a rising tide of US takeovers in the sector.

Commissioned by Matrix Solutions, a custom global ad sales platform for the media, the survey found 48% were dubious over American companies’ ability to properly cater for UK audiences, fearing a rising tide of generic and US-centric media.

A further 43% fret about a potential increase in the volume of adverts carried, despite Ofcom imposing strict upper limits on the volume of advertising allowable, highlighting the Read full story ›

Source: The Drum