Department store Harvey Nichols has selected the 100-year-old model Bo Gilbert to star in its latest glossy campaign, devised by Adam&Eve DDB.
Gilbert, who was born a mere 80 years before the average fashion model, was photographed by Dazed magazine co-founder Phil Poynter.
A print ad from the shoot will debut in Vogue’s 100th Anniversary issue – the biggest ever published by the Condé Nast brand – which lands in May.
A two-minute spot documenting Gilbert’s life in fashion, as well as her time with Poynter, was released by Harvey Nichols today. In the ad, the centenarian discusses how style trends have evolved Read full story ›
Source: The Drum
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