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Havas Media Group lures Karl Wu from Mediacom for Greater China CEO role

on Oct 28, 2016 | 0 comments

By Charlotte McEleny

Havas Media Group has named Karl Wu as Greater China CEO, overseeing five offices across China, Hong Kong and Taiwan.

Wu will be based out of Beijing and lead the whole group including Havas Media and Arena Media, as well as specialist agencies Socialyse, Affiperf, Ecselis and Mobext.

He joins the agency from Mediacom China, where he was COO and Asia Pacific managing director of the agency’s Volkswagen business.

Former Greater China CEO Christophe Cases will now move into a global role as deputy global managing director of Havas Media Group but will still be based out of China.

Wu will report into Cases, Read full story ›

Source: The Drum