Heineken is hoping to take advantage of the appetite for craft, premium cider and has launched a new brand built around the heritage of it’s producer Familie Stassen, which the brewer acquired in 2012.
Heineken approached design agency Bulletproof to create the brand identity, packaging design and brand visual identity for Cidrerie Stassen. The agency looked to Belgian Art Nouveau, which was gathering momentum at the same time as Léon Stassen founded the brewery in 1895 in Belgium, and designed a ribbon wrapped around the Stassen family apple tree.
The colours on the branding have been created to flex to differentiate Read full story ›
Source: The Drum
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