Heineken has collaborated with noted shoe designer Dominic Ciambrone (AKA The Shoe Surgeon) to launch the bespoke sneaker line Heinekicks.
The limited-edition sneakers have Heineken Silver beer in the sole, added using a specialized surgical injection. Created with the help of Le Pub and BBH, each pair features a sleek green lenticular upper with silver and red accents. Built into the tongue is a removable metal bottle opener so wearers can open up a fresh drink.
Dominic Ciambrone said: “Partnering with Heineken for their new beer was a fun challenge. We both share a passion for innovation and pushing boundaries, and Read full story ›
Source: The Drum
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