Heineken has signed a long-term strategic partnership with China’s largest brewer China Resources Beer (CR Beer) in a bid to secure a share of the world’s largest beer market.
The $3.1bn deal, which was inked by the Dutch company and the CR Beer’s parent company China Resources Enterprises (CRE) , sees Heineken take a 40% stake in CR Beer, while CRE takes a 0.9% stake in Heineken.
The partnership aims to boost Heineken’s brand in China, where it holds a 0.5% share of the beer market and lags behind rivals such as AB InBev and Carlsberg. CR Beer owns the Snow Read full story ›
Source: The Drum
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