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Heineken puts £4m behind Old Mout push to raise brand awareness

on Jun 30, 2015 | 0 comments

Heineken has invested £4m in an above-the-line push to raise awareness and increase trial of its Old Mout fruit cider brand.

Originating from New Zealand Old Mout was launched in the UK last year with the new campaign, created by St Luke’s, hoping to associate the brand with the adventurous Kiwi attitude to life.

Head of cider at Heineken, Emma Sherwood-Smith, confirmed “ambitious plans across the cider portfolio,” adding: “This campaign will build on a very successful launch in 2014 with a bigger spend across a wider range of channels.”