By Doug Zanger

In what could be one of the highest-rated ads for the Super Bowl this year (or at least considered one of the cutest), Heinz announced a return to the game with a new 30-second television commercial.

“Weiner Stampede,” which will air during the third quarter, supports the launch of a new campaign called “Meet the Ketchups,” that highlights the various Heinz condiment varieties. The spot itself features characters dressed up as Heinz condiments with a stampede of dachshunds in appropriate hot dog “dress” unleashed on them. The iconic “Without You,” by Harry Nilsson, serves as the appropriate musical foundation. Read full story ›

Source: The Drum