By Natalie Mortimer

Here has designed the packaging and identity for new artisanal gin brand Thomas Dakin.

The design agency was briefed to develop the brand in a way that leveraged the 250-year distilling heritage of Thomas Dakin, the 18th century pioneer of high quality, premium gin.

Here’s task was to convey the masculine, straight-talking nature of Dakin, contrasted with “the pretentious connotations of much Southern-oriented gin drinking” while elevating the making processes and botanicals used.

The agency observed that there are no predominantly red gin labels, and noticed a parallel with redness throughout the project: the red cole (one of the Read full story ›

Source: The Drum