By Benjamin Cher

Revenue from advertisements in Asia Pacific rose 4.5% in 2016 compared to a year ago, hitting $139b according to research house, IHS Markit.

The latest analysis covers APAC countries such as Australia, China, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore and South Korea.

This region accounted for one third of the total global advertising market in 2016 according to IHS Markit. The region is also home to app ad revenue overtaking mobile web and could possibly overtake the US on ad spend.

“The Asia Pacific ad market last year, bolstered by robust performance of traditional TV media and rapid online Read full story ›

Source: The Drum