By Adam Flomenbaum

When Yahoo picked up a sixth season of Community after it was canceled by NBC, it knew that, at the very least, the show’s small but rabid fan base would tune in. What it couldn’t possibly know was that the show would enjoy one of its most critically acclaimed seasons yet, with viewers “tuning in” in droves.

Honda too couldn’t have known how successful the show would be when it signed on as the season’s presenting sponsor. Not only did Honda have more insight into the ads it was serving than it would have via linear, but also with clever product Read full story ›

Source: The Drum