By Webb Wright

The company’s latest ad features a new track from British singer Bishop Briggs.

In a new video spot, titled “Chasing Greatness,” Japanese automobile giant Honda showcases three new vehicles in its line of TrailSport SUV models: the Passport, the Pilot and the Ridgeline. Everything about the ad – from the location, to the imagery to the music – seems calculated to drum up inspiration among viewers to step out into the unknown and push their boundaries – and, of course, to buy a Honda.

Filmed at twilight in a desert landscape that has an almost Martian appearance, the new 30-second video spot Read full story ›

Source: The Drum