House of Fraser has launched an ad campaign to promote its upcoming in-store event, which will mark the second time the retailer has turned to TV in recent months following an 11-year hiatus.
Created by 18 Feet & Rising, which won the pitch to take on all above-the-line creative and strategy for the retailer in 2014, the campaign comprises a selection of humorous meme-like scenarios set around customers’ habits at House of Fraser brand events.
These include a ‘slow and steady’ shopping style versus those who favour a no ‘dilly-dallying’ method of shopping.
The TV creative includes a series of GIFs Read full story ›
Source: The Drum
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