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How Aldi’s bet on ecommerce could be the start of a beautiful, if covert, relationship with shoppers

on Sep 28, 2015 | 0 comments

By Seb Joseph

Aldi’s move into online sales broadens the convenience of its service and could pave the way for a proposition potent enough to win over those shoppers still reluctant to be seen shopping at the no-frills retailer.

The discounter will start selling wine by the case before peddling non-food special offers in the spring. Shoppers will either have their orders delivered to their homes or to third party locations for collection.

Aldi has hit a sweet spot in grocery that is eluding the majority of its competitors. However, retail experts believe the supermarket cannot afford to rest on its laurels in its Read full story ›

Source: The Drum