How Aldi’s bet on ecommerce could be the start of a beautiful, if covert, relationship with shoppers
By Seb Joseph
Aldi’s move into online sales broadens the convenience of its service and could pave the way for a proposition potent enough to win over those shoppers still reluctant to be seen shopping at the no-frills retailer.
The discounter will start selling wine by the case before peddling non-food special offers in the spring. Shoppers will either have their orders delivered to their homes or to third party locations for collection.
Aldi has hit a sweet spot in grocery that is eluding the majority of its competitors. However, retail experts believe the supermarket cannot afford to rest on its laurels in its Read full story ›
Source: The Drum