Podcasts are more popular than ever, but why now, and can brands really add value? Joe Koprowski takes a look.
Podcasts have been around for more than a decade. But recently, more than ever, I’m finding myself in conversations about shows I should be listening to.
Asking around the creative department here at Wieden + Kennedy London, folk are keen to share with you the podcast clan they belong to and the audio delights that await if I join them.
Episodes of The Football Ramble, South London Hardcore or Serial are spoken about with the sort of enthusiasm normally reserved for epic HBO Read full story ›
Source: The Drum
Industry News