BuzzFeed is telling brand partners exactly what their customers are reading across the publisher’s myriad of platforms. The online publisher’s new tech has so far only been trialed in the US, but on the back of promising results, it’s planning to bring it across the pond to the UK in the coming months.
BuzzFeed’s journey to being able to package up clearer audience data for advertisers came with a tie-up with Permutive, an ad tech specialist which works with publishers to find and unlock revenue. BuzzFeed wanted to shift away from its cookie-dependent data management platform (DMP) which, though one of Read full story ›
Source: The Drum
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