By Shawn Lim

The low number of Cannes Lions that were awarded to campaigns in Asia Pacific in 2018 is a worrying sign and solutions are urgently needed to correct it, according to senior creative executives.

Almost every APAC country brought home lesser Lions than they did in 2017, with Australia winning 56, India and Japan both winning 21, nine for China and only two for Singapore.

With the likes of Thailand, Hong Kong and Pakistan performing admirably by winning more Lions than they did the previous year, APAC as a whole only won 174 Lions, compared to 293 in 2017.

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Source: The Drum