One of the key challenges facing B2B marketers is understanding their buyers – or more specifically -buyer personas – to both tailor content, outreach and profiles. Making it work – or putting buyer insight to use within their own companies – remains elusive for many B2B marketers as many cite a lack of budget and lack of commitment overall to create and maintain a buyer ‘persona.’
The highest performing companies, however, see it differently. They put buyer insight to use within their own business and are far more likely to see revenue and lead generation growth, a benchmark B2B study Read full story ›
Source: The Drum
Industry News