The metaverse is an evolution of existing ideas, rather than something new in and of itself; the collision of web3, gaming and social media, served up in a package that is appealing to audiences and the brands that seek to reach them. We’ve seen early success from the likes of Nike and Gucci in that space, but the greater opportunity for the metaverse still lies ahead.
Vogue Business has already staked a claim as one of the media brands that understands the potential of metaverse platforms. In March, it held its Vogue Business and Yahoo Metaverse Experience Read full story ›
Source: The Drum
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