By amit bapna
The grand finale of the 13th edition of Indian Premier League (IPL) is being played today (10th Nov) bringing weeks of cricketing action to conclusion, for the many fans of this sports format.
Even though the IPL matches were played this year in United Arab Emirates (UAE) in a bubble owing to the pandemic, instead of home-market India, the frenzy around the game continued unabated. It brought in a much-needed excitement among both the cricket enthusiasts as well as the brands vying for the attention of these fans. In a year marked by overall pessimism and muted consumer sentiment because of Read full story ›
Source: The Drum
Industry News