By Sam Bradley

In this new opinion series, we ask readers of The Drum – from brands, agencies and everywhere in-between – for their advice on real problems facing today’s marketing practitioners.

This week, we consider the hard time the marketing and advertising industries have been having recruiting new talent. According to the IPA, the sector is failing to sell itself to young people, and while 87% of students and recent graduates are aware of these industries, less than half could name a single agency.

The problem was especially acute among Black, Asian and minority ethnic (BAME) talent. While more BAME respondents were aware Read full story ›

Source: The Drum