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How do you solve a problem like... entering a new agency market?

on Oct 19, 2021 | 0 comments

By Sam Bradley

keith laughlin

Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, as part of our Deep Dive on globalization and the marketing industry, we ask how agencies should navigate their entry into new regional markets and territories.

Every business aspires to growth, but expanding in a new market or territory is difficult. Recently, we’ve seen big names from the agency scene, such as Accenture Interactive and S4 Capital, investing in South American markets; similarly, WPP’s new campus in Milan signals its ambitions to grow in Italy.

For an agency approaching a new national Read full story ›

Source: The Drum