By Sam Bradley

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

As International Women’s Day arrives once again, many in the industry are considering how they can do more to help achieve gender parity throughout the marketing sector.

Last year, it was reported that the disproportionate economic impact of the pandemic on women could set progress on gender equality back 30 years. What can marketers and advertising agencies do to prevent the pandemic from arresting progress?

How do you solve a problem like… gender bias in ad Read full story ›

Source: The Drum