By Sam Bradley

Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners.

This year’s Chinese New Year has been rather different from celebrations past. But that hasn’t stopped brands and marketers from using the occasion to reach out to consumers.

While we’ve seen some interesting work created for Coca-Cola and Beats by Dr Dre, activating around CNY this year has come with challenges. So, we asked a selection of experts from across APAC whether or not brands should engage – and if so, how?

How do you Read full story ›

Source: The Drum