By Sarah Vizard

Currently a lot of the ad formats used on Facebook simply do not work in emerging markets. Consumers in countries across Africa and Asia typically access the internet on mobile devices with 2G networks and data is relatively more expensive. That means hot new formats such as video simply don’t work because they take up too much bandwidth.

That is why Facebook is launching ‘Slideshow’. It allows brands to take between three and seven photos which it then autoplays so it looks like a normal video. Facebook says these files are up to five times smaller than a video of the Read full story ›

Source: Marketing Week