Arsenal footballers Petr Čech, Danny Welbeck and Per Mertesacker currently hold starring roles in Europcar’s new online spots, which have so far received more than 2.5 million YouTube views after only a week since it broke.
The films aim to promote the car hire brand’s sponsorship of Arsenal FC – a partnership that has been ongoing since 2014.
With a very limited (and, presumably, timed to the minute) access to the footballers on pre-arranged ‘club days’, sponsors are challenged to think creatively about how to get the most from their most valuable campaign Read full story ›
Source: The Drum
Industry News