By amit bapna

The pandemic has been a mixed bag for leading technology solutions provider brand HP in India. While the lockdown months impacted the demand initially, the recalibrated lifestyle brought back the consumption for the category as more people worked from home and more children studied at home.

Speaking to The Drum, Ketan Patel, managing director, HP India Market, says, “The restrictions brought about by lockdowns and social distancing have transformed the role of technology and led to a resurgent demand for devices like PCs and home printers.”

HP emerged as a highly engaged brand and its chief marketing officer Prashant Jain Read full story ›

Source: The Drum