By Adam Poole

One of the great things about working in the marketing industry is the wide range of campaigns that you’re asked to work on.

For example, Zoetis, a leading global animal health company supporting livestock producers recently tasked HPS Group with creating a fully integrated digital marketing campaign to encourage dairy and beef farmers and vets to vaccinate their calves against Pneumonia (BRD). A key goal for Zoetis was to change the perception of vaccines, moving away from a focus on cost and disease towards how vaccination can improve production and gain, e.g. highlighting the link between good respiratory health and calf Read full story ›

Source: The Drum