By Amy Houston

The Drum joined the retailer and its agency Saatchi & Saatchi for an exclusive private screening to hear about the pressure and privilege of making Christmas’s most anticipated ad.

In September, John Lewis revived its iconic 100-year-old tagline, ‘Never Knowingly Undersold,’ and promised to launch its “biggest marketing campaign” ever. In a first for the 160-year-old British heritage brand, it chose to captivate customers with a three-part festive trilogy.

The first installment, ‘ here

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Source: The Drum