By Seb Joseph

Words by Natalie Mortimer and Seb Joseph

The world’s two biggest beer makers are brewing a mega deal that would need to resolve a clash in marketing cultures if brands like Budweiser and Peroni are to win over drinkers who have a wider repertoire than ever before.

Dubbed ‘Megabrewer’ by the beer industry, AB InBev began talks to acquire SABMiller for $122bn earlier this month. A consolidated “megabrewer” would have the marketing and distribution might to be more aggressive in its product promotion in mature markets and equally aggressive in opening newer markets. But the deal wouldn’t come without its casualties.

AB InBev’s Read full story ›

Source: The Drum