By Sam Bradley

Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week, we consider how much elbow grease agencies should put into their own marketing efforts.

Ad agencies love a tagline. Even the ad shops that prefer to show their quality in the work itself can’t resist a succinct bon mot. The best ones even become famous across the industry, such as McCann’s ‘Truth well told’ or Ogilvy’s ‘We sell – or else.’ It’s one way of putting your Read full story ›

Source: The Drum