From a gag in the Netflix comedy hit ‘Unbreakable Kimmy Schmidt’, the song ‘Peeno Noir’ from its debut season has inspired a new ad campaign for the show.
The song was sung by character Titus Andromedon and gained a lot of attention. Now to promote the second season, Netflix alongside creative agency Darewin, is launching a global ‘exquisite corpse’ game on Twitter. Netflix original series handles across the globe joined in extending the song by finding new verses.
The official accounts for Netflix original shiws ‘Daredevil’, ‘Narcos’, and more as well as country-specific accounts all participated and came Read full story ›
Source: The Drum
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