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How Netflix promoted 'Unbreakable' with a viral video campaign

on Apr 29, 2016 | 0 comments

By Nicole Greiner

Nicole Greiner is a research analyst at VAST MEDIA, a media research and consulting company based in Berlin that provides international television industry leaders with qualitative competitive market analysis of digital entertainment and content marketing.

‘I’m making a music video. ‘Peeno Noir’: An Ode to Black Penis.’ That’s how the successful viral music hit ‘Peeno Noir’ from “Unbreakable Kimmy Schmidt’s” season one started off. The song was sung by the series’ character Tituss Andromedon and gained a lot of attention. Now, as season two was released on April 15th, Netflix alongside creative agency Darewin lived Read full story ›

Source: The Drum