Are you a newly-appointed chief marketing officer looking to improve your brand’s media investment value by 30% – to 50% and reduce ad fraud to next to nothing? Darren Woolley is founder and global chief executive of TrinityP3 explains how.
Most people, in most jobs in this industry, want to make some sort of impact. It’s not always easy. Navigation of existing practices, historical legacy, or unwilling stakeholders is often challenging. Not to mention the question of which issue to tackle to make an impact.
I’m here to tell you that there’s one issue that almost all new chief marketing officers (CMO) Read full story ›
Source: The Drum
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