By Seb Joseph

The FMCG business is on a mission to do more for less with it’s marketing that has seen it look to weed out non-working costs from its mix.

These cuts have not been so apparent because most of them have been achieved by funnelling budgets from one channel to another. One area that has had an instant impact on P&G’s bottom line is it’s decision to trim the number of agencies it works with across the board,

In Brazil, the cull delivered a 50 per cent in spending, whereas in the US spend on its hair care brands was down 20 per Read full story ›

Source: The Drum