By Sam Bradley

With the popularity of vinyl records still going strong, Rough Trade has moved its New York store from Brooklyn to the crowded streets of midtown Manhattan. As part of The Drum’s Retail Deep Dive, we explore whether it can it reach a broader audience while keeping its precious indie image intact.

One of the quirks of the contemporary music industry is the enduring popularity of vinyl records. Despite streaming – and when we talk about music streaming, we’re almost always talking about Spotify, which enjoys double the market share of its next competitor, Apple – having long displaced physical Read full story ›

Source: The Drum