Japanese beauty brand Shiseido is well known for its cutting edge approach to both product and communications but keeping up with consumers is still a challenge.
The company recently announced a major investment into building a Global Innovation Centre (GIC), on top of investments into a travel retail HQ in Singapore, where ad campaigns like High School Girl in 2015 were way ahead of the zeitgeist.
Moves like this and more are needed, according to Pranay Mehra, vice president of digital and e-commerce at Shiseido Asia Pacific, as the needs of its Read full story ›
Source: The Drum
Industry News