The year ahead is set to be another tough one for marketers being asked to do more with less cash.
Marketers are unlikely to see much budget growth in 2025, according to industry analysts, as businesses continue to operate within a sluggish economy.
The marketing industry is in an “era of less,” says Ewan Mcintyre, chief of research and vice-president at the analyst firm Gartner, with budgets still significantly lower post-covid than pre-covid. “Chief financial officers have gotten used to a situation where budgets are lower and we’ve gotten used to it, so why can’t we just continue?” According to Read full story ›
Source: The Drum
Industry News
